Samsung, the smartphone maker, has accelerated the launch of its Galaxy A series smartphones in order to capture a larger market share and increase its revenue from the sale of 5G handsets. According to a senior company official, Samsung is aiming to garner 75% of its mobile phone business from the sale of 5G handsets this year. Samsung India’s Senior Vice President for Mobile Business, Raju Pullan, said that the company’s mobile business grew over 22% in value terms between January- November 2022, and is expected to grow faster than the industry this year, in strong double digits.
Last year, the industry’s contribution from 5G was 56% as per industry analysts. However, 5G contributed 61% to Samsung India’s mobile phone business in 2022. With the early launch of Galaxy A14 5G and A23 5G, Samsung expects this contribution to go up to 75%. Samsung will begin selling Galaxy A14 5G for a net effective price of Rs 14,999 and Galaxy A23 5G for a net effective price of Rs 20,990 from January 19. Both smartphones will come with a 6.6-inch full high-definition display and a 50-megapixel camera. The Galaxy A23 5G will have a quad camera and come with an in-built image stabilization sensor.
Pullan stated that Samsung’s strategy for 2023 is going to be the first 5G strategy. The company plans to expand its 5G portfolio by 1.6 times and maintain its position as a leader in the 5G segment for the fifth consecutive year. Samsung’s Galaxy A series, which was launched in March last year, will be launching in January this year, which will give Samsung a strong start. Both devices will work on the available 5G network in India from Day 1. Samsung will also provide finance options for both phones through Samsung Finance Plus available across 60,000 retailers across the country mainly to capture the mid-segment market.